Thursday, July 21, 2005

廣告學—

我(霑叔)寫廣告,全不靠靈感.而是靠仔細分析產品與市場資料,找出又吸引又會引起消費者購買行動的意念來.
專業創作人,是不枯坐房中等靈感的.
其實所謂創作,只是把元素與元素之間的關係,重新排列,形成前所未見的新貎而已.所以,我特別強調資料搜集過程.
當然,資料當前,如何挑選是大學問.但當你懂得用惱思考,又有經驗和眼光,創作就不難.
創作不是邏輯性的直式思考,而是橫式的思考方法,即是現代思維學大師EDWARD DE BONO所提出的LATERAL THINKING.

6 Comments:

At 2:13 AM, Blogger Licca said...

霑叔的一番理論講得很有見地^^
創作就是需要接觸人群...因為觀察他人オ可引發更多靈感呢^^
想必這番理論你是很有同感吧...^^
ps..你昨天留給我的回覆我看不明白呢?
甚麽ct暑...@_@"

 
At 7:24 AM, Blogger Kac Yung said...

不過我覺得接觸人群之餘,創意都好重要
唔係就會變左做統計

 
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